Social Juicing is where a social media platform or app, deliberately push certain pieces of content to the top of search results or in front of specific audiences intentionally. Tik Tok have admitted recently to doing this and why. Read this post to discover what Social Media juicing is and what this means for your Small Business as well as five top tips on how how you can beat the Social Media juicing squeeze!
TikTok, the short-form video app, has quickly become one of the most popular social media platforms among small businesses. However, some businesses have raised concerns about the app’s algorithm and how it may be artificially boosting certain types of content. Forbes recently article also discusses this from documents they have seen from Tik Tok employees and whilst some may think this is what most social media platforms practice, Forbes stat that TikTok has often used heating to court influencers and brands, enticing them into partnerships by inflating their videos’ view count. This suggests that heating has potentially benefitted some influencers and brands — those with whom TikTok has sought business relationships — at the expense of others with whom it has not. (Forbes)
In addition to the algorithm and the “For You” page, TikTok also has a feature called “Live Gifts” which allow users to send virtual gifts to creators during live streams. These gifts can be purchased with real money and creators can earn money through them. This feature can boost the visibility of creators who are able to accumulate a lot of gifts, even if their content is not necessarily the most interesting or relevant.
All in all, while TikTok can be a great tool for small businesses to reach new audiences and build their brand, it’s important to be aware of how the app’s algorithm and features may be artificially boosting certain types of content. By understanding how the platform works, businesses can make more informed decisions about how to use it to their advantage.
It’s important for small business owners to remember that TikTok is a business itself and it’s main focus is to keep its users engaged and to generate revenue. By keeping in mind that the platform’s algorithm is designed to show content that will keep users on the app for longer periods of time, businesses can better understand how to create content that will perform well. This includes creating videos that align with popular trends, using popular hashtags, and experimenting with the “Live Gifts” feature.
How is Tik Tok achieving Social juicing?
One of the main ways that TikTok “juices” content is through its algorithm, which is designed to promote videos that are likely to be popular among users. This can include videos that feature popular trends, hashtags, or music. While this can be great for businesses that create content that aligns with these trends, it can also make it difficult for other businesses to get their content seen.
Another way that TikTok juices content is through its “For You” page, which is a curated feed of videos that the algorithm thinks a user will enjoy. This page is designed to keep users engaged with the app for longer periods of time, but it can also lead to a lack of diversity in the content that is being shown to users.
How to reduce the impact of Social Juicing
So what can you do to avoid Social media juicing impacting your business.
1. Expand you’re reach with the power of Google and other platforms.
Google is the No.1 search engine in the world. We all know that and because of that Google offer an entire marketing service for all business sizes, including the small biz.
2. Put as much effort in to your blogs and SEO as you do your Tik Tok or Instagram post.
Because blog posts tend to rank over overtime and grow in reach, this is the oppositte with social media.
3. Ensure your small biz practices include lead generation at all times.
This means instead of trusting social media to gather and keep your potential customers details, make sure you do by using the practice of lead magnets in your everyday marketing. This way you will always have your customers details and email addresses and can then communicate to them off platforms.
4. Be everywhere!
Don’t put all your eggs in one basket and work only with one platform, use them all, our Contentpreneurs membership teaches you how to level up your small biz marketing like a Pro, just like this.
5. Always paddle your own canoe!
Whatever platform you use, Etsy, Tik Tok or other. make sure you always have your own website and that you are working with Googles best practices to grow your Small biz because at the end of the day, unlike all other social media platforms, Google want to push traffic to your website, unlike Social Media platforms who want your followers to stay on ‘their’ platform not yours.
In conclusion, TikTok can be a powerful tool for small businesses, but it’s important to understand how the app’s algorithm and features work in order to make the most of it. By creating content that aligns with popular trends, using popular hashtags, and experimenting with features like “Live Gifts”, businesses can increase their chances of getting their content seen by a larger audience.
But intelligent small biz owners, use these platforms to funnel their followers back to their own website. Are you doing this too?